Contents
Articles about web development, teaching, and AI, drawn from the projects I build and the things I test.
I · Measuring AI visibility5
- AI assistants already recommend my work. They just don't link it.
- Three kinds of AI crawler, and the one that decides whether you get credited
- The words behind AI visibility, and the two that get confused
- The knowledge base went from zero to cited. My score still went down.
- My own theory failed the test I set for it. And the number it explained turned out not to be one number.
II · Building & testing with AI6
- Nine wrong names shipped. A check I wrote afterwards stopped eight more.
- Every check passed. A lot of it was broken.
- I counted every change an AI agent made to a real Webflow site. There was no middle ground.
- How we turned my voice into a skill
- Can AI help you learn a language better than lessons?
- Finding a way to keep teaching as things change
III · Search & site health2
IV · Career & essays3
Latest
Building & testing with AI
Finding a way to keep teaching as things change
A personal experiment in teaching Webflow with AI: keeping knowledge useful, connecting scattered resources, and offering visual help while people learn.
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- Building & testing with AI
Finding a way to keep teaching as things change
A personal experiment in teaching Webflow with AI: keeping knowledge useful, connecting scattered resources, and offering visual help while people learn.
- Building & testing with AI
Can AI help you learn a language better than lessons?
A real Fair Research trial on language learning after 30: what the evidence says about studying with AI, human lessons, and my own expectations.
- Building & testing with AI
How we turned my voice into a skill
I didn't want an AI to copy ten old articles of mine. We built the voice out of small experiments instead, and kept what we still don't know visible.
- Measuring AI visibility
My own theory failed the test I set for it. And the number it explained turned out not to be one number.
I published a prediction that would prove me wrong, and it did. Same day, same ten questions: one assistant cited fifteen of my pages, the other none.
- Measuring AI visibility
The knowledge base went from zero to cited. My score still went down.
I reran the same ten questions on the same four assistants. The total fell from 31 to 25, and the knowledge base went from zero citations to seven.
- Measuring AI visibility
The words behind AI visibility, and the two that get confused
When someone asks an AI assistant about the problem you solve, do you come up? The eleven words behind every AI-visibility number, in plain language.
- Building & testing with AI
I counted every change an AI agent made to a real Webflow site. There was no middle ground.
I asked Claude for 106 changes to a real Webflow project. It got 92 right first try, and not one of the other 14 came back half-finished.
- Search & site health
Google rejected 31 of my videos and told me why. The reason was wrong.
Search Console said 31 of my videos were rejected because they are not on a watch page. I compared them with the 115 it accepted. The reason was wrong.
- Search & site health
Nothing was broken. The link between my two homepages had never worked.
Six pages said page with redirect. Following them found one missing slash that had stopped Google pairing my two homepages for thirty-three days.
- Building & testing with AI
Every check passed. A lot of it was broken.
Forty pages translated into eight languages and every check came back green. Why a green check answers its own question, and never yours.
- Building & testing with AI
Nine wrong names shipped. A check I wrote afterwards stopped eight more.
I published nine identifiers that do not exist, rebuilt from my own spoken tutorials. Why each one sounded right, and the check that stopped eight more.
- Measuring AI visibility
Three kinds of AI crawler, and the one that decides whether you get credited
Anthropic read all 42 pages of my knowledge base in an hour, then linked my old domain. Being read and being credited are decided by different crawlers.
- Measuring AI visibility
AI assistants already recommend my work. They just don't link it.
Ten questions, four AI assistants, 31 points out of 80. My new GSAP knowledge base scored zero, and the real finding was something else entirely.
- Career & essays
I was a guest on Webflow & Friends — here's what we talked about
I joined Janne Parri on the Webflow & Friends podcast: building a career around Webflow, consistency, communities, and where the platform is heading.
- Career & essays
Starting a Journey: Why It's Tough, but Worth It
Why the spark fades so fast when we start something new, why every journey is walked alone — and why it is still worth taking the first step.
- Career & essays
Change Doesn't Need a Plan: From the Comfort Zone to Tokyo
How I went from a stuck 9-to-5 developer in northern Italy to co-founder of a company in Tokyo — and why the first step matters more than the plan.